Trying to minimize or avoid failure will not help you be successful.
But here’s the thing. Trying to be successful will not help you actually become successful, either.

The problem with success

You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that.
That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus:

1. Success is a moving target

Be honest, what’s success for you?

• Is it about launching a product and having people buy it?
• Is it about having respect from your peers and mentors?
• Is it about doing what you love so you can care for your family?

Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for.
Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow.

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